Thursday, January 27, 2005

Scents and Emotions Linked by Learning, Brown Study Shows

"Are we born to love the smell of our mother's skin or do we learn to? A Brown University team has shown that emotional association with scents comes through experience, not genes. The results, published in the International Journal of Comparative Psychology, bolster an increasingly accepted olfaction theory and could be a boon to companies that use scents in marketing."

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