Monday, April 11, 2005

2005 SAE: Brain Imaging Advances New Driver Distraction Research

What happens deep inside your brain when you're talking on the phone and suddenly have to brake? Soon, researchers from General Motors, Wayne State University and Henry Ford Hospital may have an answer, thanks to new research revealed today.

"We don't have the answer today, but this research lays the foundation that could lead us to an answer," said Richard A. Young, Ph.D., GM's lead researcher on the team.

The research, to be shared at the SAE World Congress on Monday (April 11), was conducted in 2003 and 2004 and benchmarks data against which future studies can be measured. It was funded by the GM Foundation and is believed to be the first research that addresses driver distraction by using brain imaging to examine driving-like behaviors in a laboratory setting.

Brain Video - User Interface Design, Human Computer Interaction (HCI), Ergonomics

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