Saturday, September 23, 2006

Industry retooling market for women

Designing ergonomic tools specifically for women ...

"Armed with leather work gloves for narrower hands, utility shears marketed to cut both vinyl in the workshop and produce in the kitchen, and other products tweaked in recent years, more hardware manufacturers and stores are catering to women.

Do-it-yourself television shows have given women confidence to attempt more home repair and decorating jobs, and products such as hammers with scaled-down grips like those carried at New Paris Pro Hardware in Indiana help them complete tasks, said Norma Weaver, who co-owns the store.

"There just are more women who do little jobs around the house," she said yesterday while visiting downtown Toledo for an annual hardware trade show.

More than 300 manufacturers and 900 independent retailers are expected to be at SeaGate Centre for Toledo hardware distributor Bostwick-Braun Co.'s two-day dealer market. Independent retailers can order tools, paint, housewares, garden items, and other products. The show ends today.

More single women owning houses and more female managers in hardware businesses also have propelled the trend of gearing tools and other products for women, some at the show said."    (Continued via toledoblade)    [Ergonomics Resources]

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