Thursday, March 20, 2008

Texting-On-The-Go Said to Injure 6 Million British

Texting and walking at the same time ...

"Texting while walking down the street is a dangerous combination. According to this study carried out by the British directory service company 118118, last year more than one out of ten British people needed treatment for injuries including broken noses, cheekbones and even in one case a fractured skull, caused by walking into things while sending an sms message. The Daily Express calculated this means that 6 million Brittons got hurt last year. Although, admittedly, the research was based on a sample poll:

Research among 1,055 adults discovered that 63 per cent concentrate so hard when they are texting that they become “blind” to objects around them.

Makes you wonder about the sample doesn't it? How many people do you know who had to be treated in the hospital as a consequence of mobile phone use while walking? And considering that 'in response to the research' 118118 is now offering padding to lamp posts (see movie) and the amount of free media attention that is getting, we might want to reconsider the value of this study. Though I don't want to withhold this piece of advice from you:

Mobile phone users are now being advised to use template messages to speed up texting and look up every five seconds to avoid hazards."    (Continued via the product usability weblog)    [Ergonomics Resources]

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