"Why make your site accessible? Giles Colborne, managing director at cxpartners looks at how to avoid alienating 30 percent of your audience…
Accessibility is a huge problem. cxpartners estimates that 30 per cent of a typical website's audience experiences problems accessing site content. And as mobile devices gain in popularity, an increasing proportion of your audience will be demanding websites that are more accessible.
Improving accessibility should be considered an opportunity; the audience for accessible sites goes far beyond those with a severe disability. Checklists, Bobby Tests and technical standards have their place but if you want to ensure accessibility, you need a smarter approach. By addressing accessibility as a strategic, mainstream issue, businesses can increase their audience, raise customer satisfaction and decrease maintenance costs.
Accessibility isn't 'www for the blind'
Don't make the mistake that 'accessible sites' are 'ones that work for blind users'. The audience for accessible sites is vast. It includes people accessing websites from mobile phones; people with non-Microsoft browsers; people with mild disabilities (like dyslexia), those who are in a distracting environment (like mothers shopping online at home) and
those who have an average reading age.
Your web audience may have more accessibility problems than you think:
· 4 per cent have a sight problem
· 6 per cent access via a mobile phone or PDA
· 12 per cent use non - Microsoft browsers
· 50 per cent have a reading age of 12 or less" (Continued via Netimperative, Giles Colborne. Usability News) [Ergonomics Resources]